In partnership with

Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, Activewear: these were the top-selling categories among brands leveraging Shopify to dominate online, offline, and omnichannel markets. 📦

✨ Global Black Friday in Numbers:

• 🌎 Total revenue processed: $5B+

• 🛍️ Average cart value: $111.12

• 🌐 Orders shipped abroad: 16%

• 🏬 In-store sales (Shopify POS): +31% compared to 2023

📢 And you? How was your Black Friday? Did you notice similar trends? Share your feedback and observations in the comments! 🚀📊

🛍️ Q4 is not finished tho. With 89% of shoppers influenced by platforms like Instagram and TikTok, brands can’t afford to miss out on crafting scroll-stopping content this Q4. From influencer partnerships to viral-worthy reels, all tactics can be successful and drive growth - especially if combined 💡🎯

📱 TikTok is rewriting the marketing playbook with its growing dominance—expected to reach 117.9M US users in 2025! For eCommerce brands targeting Gen Z and millennials, TikTok’s mix of engaging content and trend-setting creators offers unmatched visibility. If you’re not leveraging this powerhouse platform, you’re leaving money on the table. 🚀🎥

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What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

The High-ROI marketing channel most left behind

Picture this: It’s BFCM, and global sales are soaring—$5 billion in revenue processed in a single day. 🌍🛍️

But while big brands blow their budgets on flashy influencer campaigns, your smaller eCommerce brand is looking for a smarter way to stand out without breaking the bank. Enter micro-influencers: your secret weapon for authentic engagement and targeted results. 💡

Here’s why micro-influencers are a game-changer:

• Hyper-Targeted Reach: They speak directly to niche communities, making their recommendations feel like trusted advice rather than ads.

• Cost-Effective: While top-tier influencers charge six figures, micro-influencers deliver strong ROI at a fraction of the cost.

• Authenticity Wins: Their content feels genuine, fostering deeper connections with audiences who value relatability over celebrity status.

Combine this strategy with BFCM’s buying momentum, and you’ve got a recipe for sales success. Imagine leveraging a group of 200 fitness micro-influencers to promote your activewear or a group beauty creators showcasing your skincare line—just like the top global BFCM categories. 🏋️‍♀️💄

Ready to tap into the power of micro-influencers this holiday season? Start small, think big, and watch the returns roll in. 🚀

THE SUCCESS STORY - What leaders do…

$2m+ AI Generated

Black Friday 2024 was a record-breaking day for eCommerce, and Zipchat AI proved to be an indispensable partner for hundreds of merchants, including Jackery, Tropic Feel, Police, and more. With its proactive AI chat agent, Zipchat turned browsing moments into buying opportunities, driving over $2 million in sales in just one day.

How did Zipchat make it happen?

🛒 Proactive Engagement at the Right Moment:
Zipchat’s AI agent jumped into action when shoppers needed it most, answering questions, recommending products, and even upselling. Whether it was a Jackery customer curious about portable power solutions or a Tropic Feel fan exploring travel gear, the AI provided instant, personalized guidance that led to conversions.

📊 The Breakdown of Inbound Messages:

• 22% of requests: “Can’t find this product, can you link it to me?”

  • The AI delivered immediate answers, ensuring no sales were lost to frustration.

• 31% of requests: Support-related needs.

  • Zipchat resolved 88% of these automatically, reducing strain on customer support teams and enabling faster responses. Only 12% required escalation to human agents.

• 38% of requests: Questions about Black Friday promotions.

  • The AI expertly clarified deals, upsold complementary items, and guided customers to maximize their savings.

• 9% of requests: Miscellaneous inquiries, handled seamlessly.

💬 A Standout Feature: The ability to proactively recommend products. For instance, a Sunglasses Brand shopper asking about sunglasses received tailored recommendations for accessories to match—turning a $100 cart into a $150 one.

🎯 Why AI Agents Matter in eCommerce Today
In an era where speed, accuracy, and personalization define success, AI agents like Zipchat are transforming the customer experience. By reducing the burden on support teams and turning simple queries into sales opportunities, Zipchat is helping brands thrive in the fast-paced world of eCommerce.

🚀 Be Part of the AI Revolution:
Join the growing list of merchants who trust Zipchat to drive revenue and customer satisfaction. Use code BFCM10-OFF for 10% off recurring on any plan (valid for new customers) at this link.

Don’t just keep up with the future of eCommerce—lead it with Zipchat AI. 🌟

CRO TACTIC - Advance to PRO…

Reduce Cart Updates Friction

Make shopping seamless by enabling real-time cart updates. When users adjust product quantities in their cart, changes should immediately reflect without requiring them to click the "Update Cart" button. This frictionless process improves the overall shopping experience and keeps customers engaged.

Step-by-Step Guide:

1. Implement Real-Time Cart Updates:
   Add functionality to your eCommerce platform that enables automatic recalculations.

2. Reflect Changes Instantly:
   Ensure that when users modify a product quantity, the cart automatically updates the total price and other relevant details.

Example:

Imagine you’re running a fashion brand, and a customer is shopping for clothes on your website. They add a pair of jeans to their cart but then decide to increase the quantity to two. Instead of having to click "Update Cart," the cart instantly updates the total price and reflects the new quantity. This automatic update makes the shopping process smoother and more enjoyable, encouraging the customer to continue browsing and finalize their purchase.

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1 REASON TO SMILE

When the product you waited for BFCM to buy is not available…

Have a great week,

Luca from Behind EcomAI