With BFCM around the corner, are you leveraging all the Meta’s advertising tools properly?

This BFCM Mark could actually be your best friend… well, more than usual 🤝.

💸 Brands can display discount codes prominently in their ads, making it easier for users to spot and use them.

📆 Reminder ads allow advertisers to schedule notifications that remind potential customers of upcoming sales or events.

Meanwhile, Snapchat's new AI-powered selfie ads offer personalized marketing but raise privacy concerns due to default user inclusion without consent.

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Case Study(ies)
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

Are you creating emotional connection or just selling your products? 🤔

Emotional Branding is a powerful strategy that can significantly elevate customer loyalty and lifetime value.

Think of Coca-Cola. Despite competing with Pepsi, which keeps winning “blind taste tests”, and even has higher sales figures, still is the top of mind of most consumers.

Why? 

Coca-Cola has mastered the art of connecting with consumers on a deep emotional level, associating its product with positive memories, happiness, and nostalgia through consistent, heartfelt marketing 🥰.

👉 DTC brands must tap into this by creating meaningful emotional experiences that resonate with their customers’ values, lifestyles, and aspirations. This means moving beyond functional messaging—like product quality or price—and focusing on how the brand makes people feel.

A great example is Glossier 🤟, this beauty brand has built a strong emotional connection with its customers by positioning itself as more than just a product provider.

Glossier focuses on empowerment and self-expression, targeting millennial and Gen Z audiences with its inclusive and relatable messaging. The brand engages customers through stories that celebrate natural beauty, personalized experiences, and community-driven content.

THE USE CASE - What leaders do…

UGC, Your #1 Priority - or at least, it should be

How much time, money and efforts are you investing in UGC?

Probably the answer is not enough.

Here’s why it should be a top priority for you:

😎 Costs saving in generating creatives
😈 Speed in coming up with angles (customers have great creativity tbh)
🔄 When done right, can create great virality
🤝 Increase in brand trust = increase in CR
😇 Which leads to drop in CAC

Vitaly, a fashion-forward jewelry brand, uses UGC extensively to showcase customer testimonials, unboxing videos, and styling tips. Their approach centers on authenticity—highlighting real customers wearing their products. UGC, particularly on platforms like Instagram and TikTok, has helped them create trust and a sense of community among customers, leading to:

😍 15% increase in AOV
😍 11% boost in CR

How do you rate you UGC efforts 1 to 10?

CRO TACTIC - Advance to PRO…

AI Product Recommendations 🎁

Improve the effectiveness of your product recommendations by implementing an artificial intelligence-based recommendation engine. This technology analyzes user behavior and preferences to generate personalized product suggestions, leading to increased purchases. You can use Zipchat AI to do this through a chatbot or you can implement custom code. Zipchat AI works independently of the search engine you want to add to the product search bar.

Step-by-step explanation:

• Integrate an AI-based recommendation engine with your e-commerce platform. You can develop custom code or instal Zipchat AI.

• Configure the engine to analyze customer data, learning by customer engagement & preferences.

• Continuously monitor the performance of the recommendation engine and make changes and corrections based on user feedback and engagement metrics.

Example:

You have a fashion brand. A customer browsing your website views a specific outfit and adds it to cart. The customer then asks to the AI Chatbot, called “Style Assistant” to recommend the best matching accessorizes.

The artificial intelligence-based recommendation engine analyzes the customer's behavior and the product, then suggests matching accessories, such as a bag and shoes, directly on the product page.

These personalized recommendations align with the customer's style preferences, increasing the likelihood of the purchases and improving the overall shopping experience.

Or, a customer who has no idea what to buy as a birthday ruler for her husband might ask in the chat for recommendations, and Zipchat AI will go and ask for more details such as budget, style, etc. to suggest the best products.

1 REASON TO SMILE

Choose your hard

All the motivation you need in life, in a single image…

Have a great week,

Luca Borreani from Behind EcomAI

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