Tired of competing on prices against huge marketplaces like Temu and Shein for your Dropshipping business?

Something is finally changing 🤝.

Just last week the Biden administration announced a big shift, proposing to limit the trade rule that allowed these giants to ship packages to customers without paying tariffs.

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom…
🔥 The Thought…
🧨 The Use Case…
😈 1 CRO Tactic to Advance to PRO…
😁 1 Reason to Smile…

THE THOUGHT - 10 Seconds to reflect…

Did AI finally make Solopreneurship in Ecommerce possible?

What first needed a huge team to accomplish can now be achieved automagically thanks to AI.

What first needed a huge team to accomplish can now be achieved automagically thanks to AI.

You don’t need to understand how AI works, you just need to know it works.

📈 Market research: find products, market trends, audiences and ideas in minutes.
🔥 AI Store Maker: build an entire store in minutes thanks to AI.
📝 Content: leverage Journalist AI platform to create product descriptions.
🤖 AI Chatbot: deploy Zipchat AI to sell customers proactively & automate support.
🎥 Creatives: use tools like Captions or AdCreative to generate UGC content at scale.

✅ Task automation: Automate most of your repetitive tasks with Make+ChatGPT.

Just 5 things you can start doing tomorrow with AI, all by yourself, without the need of a team.

THE USE CASE - What leaders do…

How TropicFeel.com uses an AI Chatbot to optimize its entire business

If you are into hiking and traveling you might already know TropicFeel.com, one of the best brands out there when it comes to versatile and sustainable products specifically designed for adventures.

Now imagine.

This Brand has hundreds of thousands of visitors per month. Can you imagine how many insights the team could get by talking to each single visitor?

Well, while that would be impossible on a human-to-human basis, in the era of AI that’s just a 15-minutes setup of Zipchat AI.

This small AI Chatbot in the bottom right of the page is proactively engaging visitors according to certain settings, selling visitors and… at the end of the month providing actionable insights coming from all the chats…

💡 What are my customers asking the most?
💡 How should I optimize the website?
💡 What should I add to this [product page]?

These are just some of the questions the AI can answer you… be creative!

CRO TACTIC - Advance to PRO…

The Rule of 💯

Use percentage discounts for products priced below $100 and fixed-amount discounts for products priced above $100. This strategy leverages the psychological impact of higher perceived savings, making customers feel that they are getting a better deal. If you apply site- wide discounts, use the $100 threshold based on your store's average order value to maximize this effect.

Step-by-step explanation:

• Analyze the prices of your products and classify them as under or over $100.

• For products under $100, apply discounts based on percentages.

• For products over $100, use fixed-amount discounts.

• If you offer sitewide discounts, align the type of discount with the AOV.

• Monitor customer response and sales performance to refine your strategy.

Example:
You are a fashion brand. You decide to launch a promotional campaign. For T-shirts priced at $50, you offer a 20% discount, making the $10 savings seem significant.

For more expensive items such as designer jackets priced at $250, offer a fixed discount of $50. This approach makes the discount on each type of product appear substantial, increasing its perceived value and encouraging more purchases.

As customers see that they are getting a great deal, sales and customer satisfaction rates will increase.

1 REASON TO SMILE

The AI takeover is here…

Have a great week,

Luca