🚨 FTC Cracks Down on Fake Reviews! Starting next month, new rules ban both fake and AI-generated reviews with fines of up to $50,120 per violation. 💼 If your brand relies on reviews for credibility, it's time to audit your processes and ensure compliance. Avoid the penalties and build trust with authentic, transparent feedback. 🛑

🫂 AI-Powered Customer Support for BFCM? Meet Zipchat AI! Automating responses with Zipchat AI can save eCommerce brands hours of support time during peak sales events like Black Friday and Cyber Monday.

🔍 Google’s Performance Max Gets an Upgrade! New brand guidelines are now live, giving eCommerce advertisers better control over their assets in automated campaigns. 🎯 With these updates, you can fine-tune your brand representation on Google Ads and maximize your ad performance just in time for the holiday rush! 📈

🚁 Amazon’s Drone Delivery Takes Off! The FAA has approved Amazon’s new MK30 drone for deliveries, kicking off operations in Arizona. 🌵 While this might not impact all eCom brands immediately, it signals a big shift in consumer expectations for fast, efficient deliveries. Watch this space as Amazon sets the pace for the future of logistics. 🚀

Ready for incredible deals?

🚀 Unlock huge BFCM discounts on top eCommerce apps thanks to Akohub and its partners—deals only last 10 days! Grab them here!

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

Gift Themes + UGC: The Winning Formula for BFCM Ads 🏆

The holiday season is all about emotional connections, and this year, Black Friday and Cyber Monday (BFCM) ads are tapping into that in a big way.

Here’s the deal: With 60% of Black Friday shoppers searching for Christmas gifts, using gifting themes in your ad creatives isn’t just smart—it’s essential.🎁 

Why?

Because ads that lean into the spirit of gifting resonate deeper, leading to higher engagement and conversions.💸

But it gets even better when you pair this strategy with User-Generated Content (UGC).

UGC adds an authentic touch that polished ads often miss, making your brand feel more relatable and real. Think about it—emotional storytelling through UGC connects with customers on a personal level, enhancing the gifting experience you’re promoting.

The result?

Higher engagement, more shares, and boosted conversion rates.📈

If you want to win big this BFCM, it’s time to blend gifting angles with genuine UGC. Tap into the emotional appeal of the season, showcase real experiences, and watch your ad performance skyrocket. 🚀

THE SUCCESS STORY - What leaders do…

BFCM Email Mastery Success 📩

Founded by Bobbi Brown, Jones Road Beauty took the eCommerce world by storm during last year’s Black Friday and Cyber Monday (BFCM), achieving an impressive 167% year-over-year (YoY) increase in sales. 🚀 

The secret?

A strategic approach to email marketing and precise audience segmentation.

From the start, Jones Road knew that effective communication would be key to standing out during the busiest shopping season.

The brand leaned into Klaviyo’s advanced segmentation tools, allowing them to tailor emails based on customer behavior, purchase history, and engagement levels.

This hyper-personalized strategy meant that each shopper received relevant product recommendations and targeted offers, enhancing the likelihood of conversion. 🛒

During BFCM, Jones Road implemented a series of automated email flows, including abandoned cart reminders, product highlights, and exclusive flash sales, keeping the audience engaged and ready to purchase.

They even leveraged A/B testing on subject lines and email content, optimizing for open rates and clicks in real-time.

The results?

Higher engagement, increased sales, and a deeper connection with their customer base. 💬

The payoff was huge. By the end of the BFCM weekend, Jones Road Beauty reported a 167% YoY increase in sales, showcasing the power of personalized email marketing as a growth driver.

For eCommerce brands, this case study offers a clear lesson: with the right tools and a data-driven approach, email can be your most effective sales channel during peak periods. 📧💸

CRO TACTIC - Advance to PRO…

Leverage your haters 😈

Incorporate selected negative reviews into your advertising initiatives, specifically using feedback from people who clearly don’t match your ideal customer profile. This approach not only neutralizes unfavorable opinions but also highlights the unique appeal of your brand to its true target audience.

Step-by-Step Guide:

1. Review Customer Feedback: Analyze your collection of customer reviews to identify negative comments from users outside your target demographic.

2. Select Strategic Criticisms: Choose reviews that, while critical, inadvertently highlight aspects of your product or service that attract your intended market.

3. Craft Marketing Messages: Create ads that turn these criticisms into endorsements, emphasizing the very features appreciated by your loyal customers.

4. Test in Ad Campaigns: Deploy these messages across various advertising campaigns to evaluate their effectiveness and reception.

Example:

Let’s say you run a high-intensity adventure travel company. A review criticizes your tours for being "too challenging and rigorous." You can turn this into a positive by using it in your promotional materials with the slogan: "Not for the faint of heart." This strategy directly targets thrill-seekers, effectively using a negative review to attract adventurers who are looking for exactly the kind of challenging experience that the reviewer disliked.

1 REASON TO SMILE

Drones can’t fail a delivery, ever…

Have a great week,

Luca Borreani from Behind EcomAI