💡 Q5 is the secret weapon for e-com brands: After the holiday frenzy, Q5 (the post-Christmas period) offers lower ad costs and less competition, creating the perfect environment for high-ROI campaigns. Savvy brands are leveraging this window to retarget holiday shoppers and build momentum for the new year.

🎯 Pinterest’s 2025 trends are here, and they’re gold for DTC brands: From “Aura Beauty” (color-driven aesthetics) to “Peak Travel” (mountain vacations and skiing searches up 255%), Pinterest's predictions are a blueprint for product alignment and creative inspiration in 2025.

🛑 Meta’s health ad changes could shake things up: Starting January 2025, Meta will restrict data usage for health and wellness ads. Brands targeting medical conditions or offering telehealth services must pivot to custom events and new strategies to stay compliant and maintain performance.

Leveraging Whatsapp AI yet? Keep reading…

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

Smart Brands Target Q5

Q5 is the overlooked goldmine for e-commerce brands.

The dust from Black Friday and Cyber Monday might be settling, but the smartest brands know this isn’t the finish line—it’s the beginning of a whole new game. While competitors are scaling back, you have the chance to win big.

Here’s the truth: The post-holiday period is where brands separate themselves—those who lean into Q5 strategies build lasting momentum, while others fade into the background.

Segment Smarter, Retarget Better

Now’s the time to turn holiday shoppers into loyal customers. Use RFM (Recency, Frequency, Monetary) segmentation to identify top spenders, and retarget them with products they’ll love. For those first-time buyers, craft gentle onboarding campaigns to keep them engaged without overwhelming them.

The Post-Purchase Glow-Up

Your job doesn’t end with the sale. Dynamic order tracking, thoughtful unboxing experiences, and follow-up emails with upsell opportunities are all part of what keeps customers coming back. Every touchpoint post-checkout is a chance to wow.

Second Purchase, Fast

Customers who make a second purchase within 14 days are much more likely to stick around. Give them a reason to come back—exclusive discounts, free shipping, or limited-time bundles work wonders to lock in that loyalty.

Content That Captures Attention

Post-BFCM, people are hunting for reviews, recommendations, and validation on their purchases. Encourage user-generated content and influencer reviews that highlight your products. Pair that with creative storytelling on social channels to amplify trust and drive conversions.

💡 Here’s the takeaway: Q5 isn’t just a cooldown period—it’s the prime time to build lasting customer relationships and scale your brand.

What’s your plan for thriving in the “off-season”?

THE SUCCESS STORY - What leaders do…

How Ryse achieved $10M in Revenues

"Have you ever felt the dread of pulling out a ladder every time you wanted to adjust your window shades? That was us. Customers loved the idea of automation but hated the complexity and cost that came with most smart home solutions. We knew there had to be a better way—and we found it.”

Here’s how RYSE turned window automation from a niche luxury into a $10M game-changer for everyday households.

The Problem

In 2019, smart home automation was exploding. The demand was there, but the barriers were huge—expensive systems, complex installations, and a steep learning curve.

For RYSE, the mission was clear: bring automation to the masses without the headache. The challenge? Customers wanted effortless solutions, not another tech gadget to install or troubleshoot.

The Solution

RYSE wasn’t just another smart home brand—it was a reimagination of what automation could be: simple, affordable, and approachable.

Here’s how they solved the problem:

1. DIY Simplicity
RYSE developed an easy-to-install device that retrofitted onto existing window shades. No electricians or specialists were needed—just a quick setup anyone could handle.

2. Universal Compatibility
Unlike most systems, RYSE worked with nearly all window coverings, turning even older shades into smart ones. This flexibility eliminated barriers for customers.

3. Everyday Convenience
Through an intuitive app, users could schedule shade adjustments, control them remotely, and even sync them with sunlight patterns for energy savings.

4. Affordable Price Point
By focusing on simplicity and cutting out unnecessary features, RYSE kept costs low, making automation accessible to everyone.

The Results

The response was overwhelming, and the numbers spoke for themselves:

• $10M Revenue: Customers embraced RYSE for its ease and practicality.

• 10,000+ Units Sold: People loved how it worked seamlessly with their existing shades.

• 90% Customer Retention: Users who started with one room expanded to their whole home.

But the best feedback? Stories of customers who felt empowered by a product that made their lives easier without requiring technical know-how or big budgets.

Why This Matters

The smart home market is competitive, but RYSE proves that understanding and solving real customer pain points can lead to exponential growth. Customers want simplicity, affordability, and a solution that works for them—not just flashy features.

RYSE’s story is a testament to the fact that scaling a product doesn’t require complexity—it requires clarity, empathy, and a commitment to solving problems effectively.

If you’re a brand owner looking to turn everyday frustrations into multimillion-dollar opportunities, RYSE is the perfect playbook to follow.

What everyday problem could your brand solve next?

CRO TACTIC - Advance to PRO…

Whatsapp AI Conversations

Your customers are on WhatsApp—and now, so is your smartest team member. By integrating Zipchat.ai with your WhatsApp Business, you can deliver instant, AI-driven support and pre-purchase guidance directly within the app. This isn’t just customer service; it’s a revenue-driving tool with conversion rates exceeding 20% on average and boosting customer experience for glowing 5-star reviews.

Step-by-Step Explanation:

1. Set Up Integration
   Connect your WhatsApp Business account with Zipchat.ai. This simple integration allows the AI to handle customer inquiries seamlessly within WhatsApp, offering instant replies.

2. Automate Common Queries
   Zipchat’s AI generates answers for any kind of question, like shipping, returns, product recommendations, and availability. This keeps conversations fast, relevant, and frustration-free for customers.

3. Personalized Pre-Purchase Guidance
   For pre-purchase conversations, the AI can recommend products based on customer preferences. These tailored suggestions make it easy for shoppers to move from chat to checkout.

4. Real-Time Order Tracking
   Customers can check their order status instantly within WhatsApp, reducing post-purchase anxiety and ensuring a smooth experience.

Example:

Imagine you sell skincare products. A customer messages your WhatsApp Business account asking, “Which moisturizer is best for sensitive skin?”

• Zipchat AI immediately replies with tailored options, including links to the product pages.

• The customer clicks through to learn more but returns to WhatsApp with another question: “How long does delivery take?”

• Zipchat AI responds, “Your order will arrive between December 18-20 if you place it today!”

• The customer makes a purchase and leaves a glowing 5-star review: “Loved the instant support—so helpful and easy to shop!”

Why This Works

By meeting customers where they are—on WhatsApp—you reduce friction and make every interaction seamless. The combination of real-time assistance, personalized recommendations, and immediate answers creates a delightful customer experience while driving sales.

💡 Takeaway: Integrating Zipchat.ai with WhatsApp isn’t just about handling inquiries—it’s about turning conversations into conversions and loyalty. Ready to elevate your WhatsApp game? Let Zipchat.ai handle the rest.

1 REASON TO SMILE

History making net worth, but still a Chill Guy…

Have a great week,

Luca from Behind EcomAI