🛑 Adding watermarks to your IG videos? Stop immediately, this negatively impacts your reach.

How fast is your website loading? 🏎️

According to Pilothouse if an ecom store loads slowly you will have 37% less returning customers, 45% of your cold traffic are less likely to buy and 40% of shoppers will close your website within 3 seconds if they can’t see the page 👩‍🏫.

Did you know…

In today’s omnichannel landscape, digitally native natural product brands are moving into brick-and-mortar retail to increase awareness and sales.

Retailers like Whole Foods and Sprouts are actively seeking partnerships with these innovative brands to attract more customers and enhance their product offerings.

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Case Study(ies)
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

Solve the “more competitors” dilemma 😎

Storytelling is a game-changer in today’s e-commerce world 🌍. It’s no longer just about selling a product—it’s about creating authentic, relatable narratives that connect with customers on a deeper level.

Think of TikTok, where brands leverage creator-led content and behind-the-scenes stories to humanize their messaging.

Why does it work?

Storytelling taps into emotions, builds trust, and makes your brand more real. When viewers see a product in action through personal experiences or archival footage, they don’t just see a product—they see a journey, a story they can relate to.

Brands like Patagonia and Nike excel at this by weaving in their values and histories, transforming simple ads into powerful emotional connections 💡.

👉 Want higher engagement and brand loyalty? Focus on telling your story—not just selling your product.

THE USE CASE - What leaders do…

You Don’t Need a Decade To Build FOMO Too 😈

Exclusivity is one of the most powerful tools in the Direct-to-Consumer (DTC) playbook 🎯.

It’s all about creating desire by making your product feel rare and unattainable—yet deeply desirable. Just look at High Sport, the brand behind the $860 knit pants that spent over a decade refining their product before making a selective launch in boutiques.

Here’s how they did it 👇:

Instead of flooding the market, High Sport carefully held back on releasing their product to build anticipation and leverage scarcity.

This strategy taps into FOMO (fear of missing out), making their knit pants a coveted item that feels like a limited opportunity. This approach doesn’t just scream premium—it also boosts word-of-mouth marketing because customers love talking about the exclusivity of a product they’re lucky to own.

👉 Leaders in DTC are doing the same thing: delaying launches, partnering with niche boutiques, and generating buzz through exclusivity.

Think of brands like Supreme or Glossier—who consistently create demand by offering limited product drops or collaborations that customers scramble to get.

The result 🎯?

Higher perceived value, loyal customers, and a premium brand image 💎.

For DTC brands, this strategy is a gold mine—combine it with social proof and influencer partnerships, and you’ve got a recipe for success that drives both demand and loyalty over time.

CRO TACTIC - Advance to PRO…

Stop Discounting, Start Gifting 🎁

Boost the effectiveness of your retention strategies by choosing free gifts over discounts. While discounts may seem appealing, they can sometimes devalue your product. On the other hand, offering a free gift enhances the customer’s experience without lowering the perceived worth of your brand.

Step-by-step explanation:

• Evaluate your customer base and identify a gift that complements your product or service 🎁.

• Integrate free gift offers into your subscription or purchase flow. Ensure that the gift enhances the user’s experience rather than dilutes the value of the main product.

• Measure customer engagement and retention rates to fine-tune your gifting strategy for optimal results.

Example:

You run a subscription box service for beauty products. Instead of offering a discount on renewals, you give subscribers a bonus skincare item when they renew their plan. This personalized touch strengthens the bond with your customer and makes them feel valued, improving retention without undermining your brand’s pricing.

The takeaway: Choose a free gift that aligns with your product and your customers’ needs. This approach will create a memorable experience, boost loyalty, and keep subscribers engaged for the long term.

1 REASON TO SMILE

UGC Creator: Agent Smith 🚫

AI is great, but still not there. Dear UGC creators, you still have a few years, or months…

Have a great week,

Luca Borreani from Behind EcomAI

P.S.: invite 5 peers to join the Newsletter and get an exclusive bonus. Find your link below: