In partnership with

Less is more, and Fraggell’s clients are proving it. By embracing minimalist, human-first ad designs, brands are seeing a 30% reduction in CPAs and stronger connections with audiences. ⛏️

🤖 Meta is stepping into the AI game with profiles that deliver hyper-personalized content, ads, and experiences. For brands, this means sharper targeting and higher engagement potential. If your marketing isn’t AI-driven yet, it’s time to start catching up.

The 2024 holiday season brought in $241.4 billion in U.S. ecommerce revenue, with mobile making up 54.5% of transactions. Buy Now, Pay Later options were game-changers, driving conversions at scale. 🤑

YouTube’s new AI-powered 🤖 video editing and thumbnail tools are leveling the playing field. Creating professional-grade content is now faster, easier, and more affordable for small brands and creators looking to make a splash. 📽️

UGC and Micro-influencer posts in one seamless project

Content from real people = instant credibility ✅

Consumers today crave real connections and they’re guarded about who they trust–highly-polished, branded content simply doesn’t cut it anymore.

Take a page out of the book of Banza, Topicals, Imperfect Foods, and MeUndies and partner with minisocial for their large-scale micro influencer campaigns, which is the key to unlocking consistent engagement on Instagram and TikTok. Stop wasting your time emailing or messaging dozens of creators every day partner with minisocial, a fully-managed platform trusted by over 1,000 consumer brands!

The proof is in the pudding

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

💡 You’ve been lied to. Here’s the truth…

You’ve been told AI is just a tool. Here’s the truth: it’s much more than that.

Generative AI isn’t just about efficiency anymore. It’s becoming your most valuable partner in driving personalization, automating strategies, and unlocking competitive advantages that were previously unthinkable.

🚀 Here’s why this matters:

1. Selling More: AI tools like Zipchat AI don’t just respond to customer queries—they close deals. With 91% of queries solved in minutes and 16% of conversations converted into sales, AI is redefining customer service as a revenue channel.

2. Automating at Scale: From generating personalized product recommendations to drafting compelling emails in seconds, generative AI does what a full team might have taken weeks to accomplish.

3. Cutting Costs: By automating repetitive tasks, brands free up resources for creativity and innovation, driving ROI without ballooning expenses.

4. Staying Competitive: As tools like Zipchat AI prove, those who embrace AI gain an edge, while those who don’t risk falling behind.

💡 What this means for you:
AI is no longer a “nice-to-have.” It’s the cornerstone of competitive strategy in 2025 and beyond. If you’re not using it to automate workflows, personalize experiences, and drive sales, your competitors will—and they’ll win.

It’s time to stop thinking of AI as a tool and start treating it like a trusted partner in your business. The results will speak for themselves.

THE SUCCESS STORY - What leaders do…

🎯 From Kitchen Frustration to a $6M Brand: The MeasureMate Story

“Why doesn’t this exist?” Claire muttered as she wrestled with a messy pile of measuring cups and spoons.

Like many entrepreneurs, Claire didn’t set out to create a multimillion-dollar product—she just wanted to solve a personal problem. As a home baker, she found herself constantly frustrated by mismatched measuring tools cluttering her kitchen. The idea struck: what if there were a single, compact tool that combined all the essential measurements, magnetized for easy storage?

The birth of MeasureMate wasn’t glamorous—it started on a notepad in her tiny apartment kitchen.

But Claire knew she wasn’t the only one who faced this problem. Armed with a simple prototype and a compelling story, she launched on Shopify with a lean budget. Social media became her secret weapon. By sharing relatable videos of messy kitchens transformed by MeasureMate’s sleek design, she quickly captured the attention of her audience.

Within months, her "aha moment" turned into a thriving ecommerce business.

Customers loved how MeasureMate solved a real pain point, and the magnetic design made it Instagram-worthy. Claire tapped into influencer partnerships, leveraging small creators who showed the product in action. The snowball effect began.

Fast forward to today: MeasureMate has surpassed $6M in revenue.

What made it a success?

• Solving a specific problem: She didn’t aim to serve everyone, just the home bakers who needed her solution.

• Leveraging simplicity: The magnetic, all-in-one design made it unique and shareable.

• Telling a relatable story: Claire’s frustration became her brand’s mission, resonating with customers who saw themselves in her story.

The takeaway? 

Start with a problem you care about deeply. If it frustrates you, it’s likely frustrating others, too. Pair that with a compelling narrative, and you might just have your next big idea.

CRO TACTIC - Advance to PRO…

Whatsapp Business: Your Customer Support Super ★

The Challenge:

Your customers crave quick answers and seamless support, especially when considering a purchase. But delays, poor communication, or unanswered questions can destroy confidence and derail conversions. These challenges are magnified on platforms like WhatsApp, where customers expect fast, personal, and engaging interactions.

The Solution:

Leverage AI inside WhatsApp into a high-converting customer service and sales channel. With AI-driven conversations, customer queries are handled, doubts resolved , and confidence built—all in real time, 24/7.

How It Works:

1. AI-Driven Conversations: Zipchat AI takes over your WhatsApp channel, delivering personalized, instant responses that align with your brand’s tone. Whether it’s answering product questions or clarifying shipping policies, the AI handles it seamlessly.

2. Confidence-Boosting Interactions: Customers feel heard and supported without the frustration of long wait times, increasing their trust in your brand.

3. Upsell and Cross-Sell with Context: AI uses insights from the conversation to recommend complementary products or bundles, boosting average order value.

4. Resolution in Seconds: From troubleshooting to FAQs, Zipchat AI ensures that no query goes unresolved, minimizing drop-offs and improving customer satisfaction.

5. Data-Driven Refinements: Analyze WhatsApp interaction data to identify recurring issues or gaps in your funnel, helping you optimize your strategy continuously.

Why It Works:

• Faster Conversions: Instant responses mean customers don’t have time to second-guess their decision.

• Trust Through Personalization: Conversations feel tailored, even though they’re handled by AI.

• Seamless Automation: Zipchat’s AI ensures support flows naturally, maintaining customer confidence.

Results:

Brands using Zipchat AI for WhatsApp report:

• A 120% boost in customer confidence, leading to increased conversions.

• A significant drop in response times, from hours to seconds.

• A 40% reduction in abandoned carts thanks to real-time query resolution.

Takeaway:

WhatsApp isn’t just a messaging platform—it’s a conversion powerhouse. AI ensures customers get the answers they need, the trust they seek, and the confidence to click "Buy Now."

👉 Schedule a demo with the Zipchat.ai team today to learn how to elevate your WhatsApp strategy. Click here to book your demo.

1 REASON TO SMILE

Yes, it’s almost that time of the year again….

Have a great week,

Luca from Behind EcomAI