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First of all, Merry Christmas from all our team at Behind EcomAI, Zipchat AI and Hubspot, this issue’s sponsors. Then you should focus on…

Retargeting holiday shoppers during Q5 is a game-changer. 🎯 Costs drop, competition thins, and your audience is still in shopping mode. Moreover, you can take leverage of all people “good intentions” for this 2025…

Savvy e-com brands are using this window to launch New Year’s campaigns that focus on essentials like goal-setting tools, fitness gear, and organizational products.

🚀 Why it Matters: Q5 isn’t just about conversions. It’s a prime opportunity to nurture customer loyalty, build your email list, and set the stage for a strong Q1. Don’t just react—strategize!

You Just See Emails—I See Influencers

Every day, you’re processing orders, but you’re missing the gold. That “random” customer list? I run it through my 5-million-profile influencer database and show you which shoppers actually have an engaged audience. On average, you’ve got 75 influencers per 5,000 checkouts—people who already love your brand and could be sharing it. Ready to see who’s hiding in plain sight?

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What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

🎯 The Power of Good Intentions

Every New Year, hundreds of million of people commit to becoming the best version of themselves—fueling a tidal wave of self-improvement purchases. Brands that tap into this collective momentum can thrive by aligning their products with consumers' aspirations. From planners that promise productivity to gadgets like smart trackers and wellness-focused supplements, the possibilities are endless.

💡 How to Sell Self-Growth Products Effectively:

1. Tie products to personal growth journeys: Market your planners as tools to crush goals, your gadgets as accountability partners, and your supplements as enablers of optimal performance.

2. Emphasize the “Year-Round Value” of Subscriptions: Offer annual or monthly subscriptions for planners with new layouts, ongoing supplies of supplements, or access to exclusive self-growth apps. Subscriptions position your product as part of their long-term journey.

3. Bundle with Purpose: Create self-growth kits—pairing a journal with mindfulness gadgets or fitness trackers with protein powders. Consumers love comprehensive solutions that feel curated.

🌟 The Hook: Focus on the narrative that investing in themselves isn’t indulgence—it’s a commitment to their future. This framing resonates deeply, turning intentions into actions (and purchases). You can also prepare special offers and challenges. Opportunities here are endless.

THE SUCCESS STORY - What leaders do…

How ClassPass Turned Resolutions into a Revenue Surge

"It’s January, and everyone is buzzing with ‘new year, new me’ energy. Fitness studios are packed, but the problem? Most people quit by February. We saw an opportunity—not just to get people through the door, but to keep them coming back. Here’s how we made it happen.”

Here’s how ClassPass leveraged New Year’s resolutions to drive a 30% increase in memberships and a 25% rise in class bookings in Q1 2023.

The Problem

The New Year is peak season for the fitness industry, as millions commit to getting healthier. Yet, gyms and studios face a common problem: fleeting resolutions. People sign up, but attendance drops off within weeks.

For ClassPass, this was a unique challenge and an opportunity. How could they stand out in a crowded market, sustain engagement, and capitalize on the seasonal momentum?

The Solution

ClassPass didn’t just sell a subscription—they sold a lifestyle shift. Their approach was built on accessibility, personalization, and habit-building.

Here’s how they executed:

1. Promotional Offers
   To reduce barriers to entry, ClassPass launched special New Year’s deals, including a free trial and deeply discounted first-month rates. This created urgency and attracted users hesitant to commit upfront.

2. Variety-Fueled Engagement
   Unlike traditional gyms, ClassPass gave members access to a variety of classes—yoga, HIIT, dance, and more. This variety kept workouts exciting and prevented the boredom that often leads to dropouts.

3. Gamified Goal-Setting
   The platform introduced challenges and rewards for consistent attendance during January, tapping into users’ competitive spirit and reinforcing positive behavior.

4. Flexible Subscriptions
   Recognizing that schedules change, ClassPass offered plans with no long-term commitment, making it easy for users to adjust or upgrade their memberships.

The Results

The strategy delivered tangible results:

• 30% Increase in New Memberships: Compared to Q1 of the previous year, new memberships surged, thanks to compelling offers and smart positioning.

• 25% Rise in Class Bookings: Existing and new members alike booked more classes, showing higher engagement levels.

• Expanded Studio Network: Studios saw increased attendance, solidifying partnerships and enhancing ClassPass’s value proposition.

But the real success? Stories of members who built lasting fitness habits, thanks to the platform’s supportive and flexible structure.

Why This Matters

ClassPass’s approach highlights a crucial lesson: align your brand with your customers’ aspirations, especially during high-intent periods like the New Year. By reducing friction, offering variety, and fostering commitment, they turned fleeting resolutions into lasting habits—and significant revenue growth.

For brands looking to replicate this success, the playbook is clear:

• Understand seasonal behavior.

• Create low-friction entry points.

• Deliver consistent value to sustain engagement.

What could your brand achieve by aligning with your customers’ goals?

CRO TACTIC - Advance to PRO…

Whatsapp Human-Like Conversations That Convert

Most WhatsApp marketing feels like spam—impersonal, pushy, and easy to ignore. But what if your message felt like a genuine conversation? By combining a well-crafted broadcast with AI-powered replies via Zipchat.ai, you can create a human-like experience that builds trust, drives cross-sales, and earns glowing 5-star reviews.

Step-by-Step CRO Strategy

1. Send a Feedback-Oriented Broadcast
   Start with a simple, heartfelt message to your WhatsApp broadcast list. For example:

2. Let AI Handle Replies Like a Pro
   As customers reply, Zipchat.ai’s smart AI steps in to handle conversations naturally. For example:

   • If a customer says, “I loved the product, but the delivery took a while,” the AI responds empathetically:

   • c they say, “Everything was perfect!” the AI could ask something to lead them to a review + provide a question to deep further and unlock a news sale opportunity:

3. Turn Conversations into Cross-Sales
   When customers mention specific preferences, Zipchat.ai can suggest relevant products:

   • Customer: “I loved your wellness supplements!”

   • AI: “We’re so glad! 🎉 Did you know we also have a monthly subscription for [related product]? It saves you 15% and ensures you never run out. Want to learn more?”

4. Always close with 5-Star Reviews
   For satisfied customers, the AI smoothly transitions to asking for a review:

   • “We’re thrilled to have you as part of the [Brand] family! 😊 If you could leave us a quick 5-star review, it would mean the world to us. Here’s the link: [Review Link].”

Why This Works

• Personalization at Scale: Customers feel heard and valued, not marketed to.

• Trust-Building Conversations: By starting with feedback, you create a dialogue instead of a monologue.

• Conversions Through Empathy: AI-crafted responses guide customers to solutions, subscriptions, or complementary products naturally.

• Review Generation on Autopilot: Happy customers are gently nudged to share their love publicly, amplifying your brand reputation.

• Human like empathy: People love to be understood. Zipchat AI feels human, and its empathy drives this type of connection.

Ready to Make Every Conversation Count?

💡 Takeaway: A thoughtful broadcast paired with AI-powered replies transforms WhatsApp marketing into a human-like experience that delights customers and drives sales.

👉 Schedule a demo with the Zipchat.ai team today to learn how to elevate your WhatsApp strategy. Click here to book your demo.

1 REASON TO SMILE

Again, Merry Christmas to you and all your family from out team 🙂 🎅🎄

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Have a great week,

Luca from Behind EcomAI