🔥 Ready to optimize your ad strategies for Q4? Here’s what’s happening this week! 🔥

🚀 Google just dropped a new AI-powered shopping experience! This update personalizes product recommendations, making it easier for shoppers to discover exactly what they need. If you’re an ecommerce brand, it’s time to rethink your ad spend and tap into this feature for better results. 💸

💥 Meta rolls out AI tools that turn still images into video ads. The results? Higher conversions and more engagement across all platforms. If you’re looking to step up your ad game this season, this is a must-try. 🎬

🔑 Reddit's new AI-powered keyword targeting is already driving better results for advertisers. Lower costs, higher conversions—what’s not to love? It’s perfect for brands looking to stretch their ad dollars this holiday season. 📈

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Success Story
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

Bye bye Stripe Subs Scammers… 😎

The FTC’s ‘Click to Cancel’ rule is m ore than just compliance—it's a sign of a major shift. The days of complex, frustrating cancellation processes are over. In today’s ecommerce landscape, seamless customer experiences are non-negotiable.

Here’s the deal:

Can your customers cancel their subscriptions as easily as they signed up?

Can they do it in one click, without endless forms, hold times, or email exchanges?

If yes—well done! You’re already ahead of the curve in customer trust and retention. 👏If not, you're risking churn, lost revenue, and a tarnished reputation.

Streamlining the subscription journey from start to finish isn’t just a nice-to-have—it’s now a legal requirement and a proven growth driver. Want to boost loyalty?

Make cancellation as smooth as signup. 💯

What’s clear is that if you want to succeed, customer centricity is not an optional anymore. That’s why you should check this tool to boost customer satisfaction and reviews.

THE SUCCESS STORY - What leaders do…

Are you playing the sustainability angle yet?

Founded in 2014, Allbirds entered the footwear market with a clear mission: make shoes that are not only comfortable but also eco-friendly.

They started with sustainable materials like merino wool and eucalyptus fibers, but it was their strategy beyond the product that truly set them apart in a crowded industry.

From day one, Allbirds leaned into sustainability as a core identity. But they didn’t just market it—they lived it. The brand was transparent about their carbon footprint and ethical sourcing, making sustainability their signature. This authenticity struck a chord with eco-conscious consumers, driving trust and sparking organic word-of-mouth growth.

By adopting a direct-to-consumer (DTC) model, Allbirds maintained full control over the customer experience. Everything from seamless website interactions to competitive pricing reinforced their brand promise. This approach enabled Allbirds to build direct relationships with customers, gather insights, and adapt quickly to market demands.

The payoff? 🌿🚀

Allbirds’ growth was fast and impressive. They expanded from shoes into apparel, staying true to their eco-friendly ethos. By the time they went public in 2021, the brand’s valuation had soared to $1.6 billion.

Their success offers a key lesson: a clear, authentic value proposition combined with a DTC model can drive massive growth and customer loyalty.

CRO TACTIC - Advance to PRO…

Be Nice To Your Friends, It’s Xmas Quarter After All 😛 

Humans have an inherent tendency toward altruism, which can be exploited in referral programs. Instead of framing your call to action as “get $10 by inviting a friend, ‘ frame it as ’give $10 to a friend” 😬.

This approach emphasizes the act of giving rather than receiving, making people more likely to participate. Also, consider whether to include or exclude the incentive for the inviting user, as the combination of altruistic and selfish motivations can sometimes cancel each other out.

Step-by-step explanation:

• Redesign your referral program to highlight the benefit to the referred friend, e.g., “Give $10 to a friend.”

• Try different variations, with and without incentives for the inviting user, to find the most effective wording.

• Monitor the performance of these variations, focusing on engagement and conversion rates.

• Modify referral messages based on the data collected to optimize for maximum engagement and effectiveness.

Example:

You have a fashion brand. Instead of the usual referral program that says “Invite a friend and receive $10”, change the message to “Give $10 to a friend when they make their first purchase.”

By emphasizing the benefit to the friend, your customers will feel more altruistic and be more likely to share the referral.

1 REASON TO SMILE

BFCM Comes Earlier For Brands…

Check this 30+ Shopify Apps & Themes list with up to 80% off for BFCM ⬇️

Have a great week,

Luca Borreani from Behind EcomAI